My friend and former writing partner, Dana VanDen Heuvel, who is CEO of Marketing Savant, produces a great email newsletter called Monday Morning Moxie, which has some great marketing tips. The tips are bite-sized so they are easy to implement, and they are worth their weight in gold.
The message is that if you are going to tackle Social Media, you have to be strategic about it. As the cliche goes: plan your work and work your plan.
Below are starting points to get you on your way to a successful social media experience.
- You’re going into a long-term arrangement. Time, work and commitment are required. Get this into your headspace and you’re set for battle.
- Content. You need to become a publisher. That’s how you build your voice, your brand and your social media presence.
- Fish where the fish are. You NEED to UNDERSTAND your audience and where they hang out in social and digital media. Spend a day and start searching…and searching…and searching...
- Run it like a business. It’s not about having friends or followers. You HAVE to figure out how YOU will utilize social media to meet YOUR goals. Usually this means interacting, helping and then promoting, usually in that order. Innovate and then implement what works for you!
Success to you!!